On Black Friday many retailers buy in ad-space to communicate high discounts and attractive deals on brand new products, like furniture. At the same time, there are many secondhand pieces available that are as good as new, and more often, even cheaper.
That’s why we decided to select secondhand IKEA sellers from the nation’s biggest secondhand platform and provide them with all of IKEA’s Black Friday ad-space. We also turned them into the copywriters & art directors by using their own texts and pictures.
Featured by The Best Social Media, Financieel Dagblad, RTL Nieuws,
NRC, De Telegraaf, Adformatie, FONK Magazine and more.