From Signs Up
To Signing Up

Year
2022
Client
Global Citizen
Agency
-
Role
Art Director

Get people who protest to sign up to Global Citizen.

The signs are everywhere: in the shape of peace signs, raised fists, cardboard messages and big protest marches. Putting your signs up is not only important, it’s necessary.

Change is imminent but not always immediate. Sometimes, in spite of all we do, it can even feel like we’re moving backwards. But we mustn’t let that discourage us. The truth is that the only way to make a change tomorrow, is to start today. And the best sign to begin with is to Sign Up.

We made sure to include culturally relevant movements, like the umbrella movement in Hong Kong, the women’s rights movement, the climate marches and even a ‘cacerolazo’ (pots and pans protest).