Repairing Your Denim
Is On G-STAR

Year
2021
Client
G-STAR RAW
Agency
The Family
Role
Jr. Art Director

Extend the life of G-STAR RAW denim clothing.

Sometimes, an old idea works for a new problem.

We’re throwing away our clothes too easily, with total disregard of their potential once placed into the right, capable hands of a tailor.

We invited tailors from all over the country to get G-star certified, not only improving their knowledge & craft, but also improving the lifecycle of your denim.

Awarded with a Silver Lamp and 1 Shortlist at Dutch Creativity Awards (ADCN).


Awarded with a SAN Accent at SAN Awards.


Featured by Elle, Fashion United, The Spin Off, FONK, Adformatie and many more.