A Can That Follows
Wimbledon's Dress Code

Year
2025
Client
Stella Artois
Agency
GUT Amsterdam
Role
Art Director

Turn Stella Artois into a Wimbledon tradition.

Wimbledon was built on tradition. From the grass courts all the way to strawberries and cream. But Wimbledon is probably most renowned for their all-white dress code. After 147 years, we decided it was time for Stella to dress for the occasion.

So we launched a limited edition can, tailored after Wimbledons dress code rulings. Telling everyone that tradition supersedes everything and everyone. Even David Beckham, Maria Sharapova and yes: Andre Agassi.

Featured by FastCompany, Famous Campaigns,

LaRéclame, Creapills and many more.

Next Project: Hagelchup